Goibibo X Graphifiers

About Goibibo

Goibibo is India’s premier online travel platform, offering a vast selection of hotels, flights, trains, buses, and cars. They prioritize delivering exceptional customer experiences, from lightning-fast searches and bookings to seamless payments, settlements, and refunds.

When their expanding design team faced scaling challenges amid multiple concurrent projects, we stepped in to provide strategic design support and fresh creative perspectives.

Challenges

Working with Goibibo’s extensive design operations presented several key challenges:

• Managing multiple concurrent projects while maintaining creative excellence and fresh perspectives
• Addressing workflow bottlenecks in the existing design team due to high-volume demands
• Need for innovative campaign strategies despite resource constraints
• Balancing quick turnaround requirements with consistent brand quality

Objective

Working closely with Goibibo, we developed a comprehensive strategy focused on:

• Deep integration with their brand guidelines and design systems to ensure seamless collaboration
• Establishing efficient workflows that complemented their existing design team’s capabilities
• Creating scalable design solutions that could adapt to future project needs
• Building a sustainable long-term partnership model for ongoing design support

Execution

We brought this vision to life through:

• Strategic collaboration with multiple project managers to establish clear communication channels
• Development of adaptable design collaterals that prioritized time-sensitive deliverables
• Regular alignment sessions to maintain project momentum and address challenges proactively
• Comprehensive competitor analysis to identify unique positioning opportunities
• Implementation of innovative campaign strategies that aligned with brand objectives

Result

The partnership delivered compelling outcomes:

• Established a trusted strategic partnership that expanded to multiple internal teams
• Successfully executed campaigns that exceeded performance metrics
• Enhanced brand consistency while reducing design turnaround time
• Created scalable design systems that improved operational efficiency
• Strengthened market position through differentiated creative strategies