Dineshchandra R. Agrawal Infracon Pvt. Ltd X Graphifiers

About Dineshchandra R. Agrawal Infracon Pvt. Ltd

Dineshchandra R. Agrawal Infracon Pvt. Ltd., is one of India’s award winning companies that has been recognised and celebrated by the Indian government. 

Founded in 1972, Dineshchandra R Agarwal Indracon Pvt. Ltd has an expansive portfolio of projects that range from highways, bridges, airports, smart cities, and ICT, that has altered the course of India’s history. Not only are they the leading construction company, known for their prompt project deliveries, they have been key players in the nation’s infrastructure improvements.

A new generation had stepped into leadership roles at Dineshchandra R Agarwal Indracon Pvt. Ltd, reflecting the company’s enduring maturity. This is when they reached out to us, and wanted us to be their partner agency for all things visual communication.

Challenges

We spotted the key difficulties that we had to manage.

• Dineshchandra R Agarwal Indracon Pvt. Ltd received significant industry acclaim, though it remained relatively unknown outside of its specific market.
• Their company profile appeared outdated and failed to accurately reflect the significant growth the company had experienced over the years.
• Inconsistent messaging, outdated visual styles and disorganized design across all internal and external communications.
• Absence of a dedicated team to take design decisions and maintain brand guidelines to ensure cohesive branding.

Objective

In forming our primary objectives for Dineshchandra R Agarwal Indracon Pvt. Ltd, we considered the key challenges we had previously discussed.

• Elevate Dineshchandra R Agarwal Indracon Pvt. Ltd’s visibility beyond its specific market and transform a traditional B2G company’s visual language, making it contemporary, modern, clean, and relevant.
• Revise and update their company profile to accurately showcase their extensive growth and current capabilities.
• Implement a comprehensive rebranding strategy to unify messaging, update visual styles, and streamline design across all internal and external communications.
• Establish a dedicated design team responsible for making design decisions and maintaining brand guidelines to ensure cohesive branding.

Execution

• Developed new brand guidelines for Dineshchandra R Agarwal Indracon Pvt. Ltd to combine their legacy and futuristic approach. 
• Conceptualized and created a company profile that integrated Dineshchandra R Agarwal Indracon Pvt. Ltd’s achievements, and its position in the industry as a groundbreaking brand in India.
• Developed modern and coherent visuals and better brand guidelines, grounded on collaboration with project managers, and on-time delivery.
• The dedicated task-force provided end-to-end support for exhibition stalls, from creative concepts to flawless setup and event collaterals.

Result

• Our reimagined brand identity and company profile development significantly boosted their visibility, making the brand more recognizable to a wider audience.
• High-quality and aesthetic designs delivered on time made the company’s branding and marketing materials more appealing, which helped Dineshchandra R Agarwal Indracon Pvt. Ltd expand on even more levels and several other countries.
• Dineshchandra R Agarwal Indracon Pvt. Ltd placed their trust in us to guide their design decisions, reflecting the strong partnership we had built over time.